#goals

Given a limitless budget and no creative restrictions (cue “Sweet Dreams” by Eurythmics), these are ads I would produce. Concepts are all fictional, however, the images are all real, and my own.

Campaign: “Gin + Coconut Water” Brand Partnership: The Bahamas & Gordon's Gin & Vita Coco Changing the narrative of traveling to The Bahamas from being only hyper-glamorous by displaying a visual that is more relatable, but still aspirational. G

Campaign: “Gin + Coconut Water”
Brand Partnership: The Bahamas & Gordon's Gin & Vita Coco

Changing the narrative of traveling to The Bahamas from being only hyper-glamorous by displaying a visual that is more relatable, but still aspirational. Gin and coconut water is a classic Bahamian cocktail, and in its own way, represents clarity, purity, fun and relaxation - the same words that come to mind when thinking of The Bahamas itself.

On an emotional level, the ad copy “gin and coconut water” represents the mixture of the messiness of being human with the purity that’s found in human nature; and while each can have their own effects, they taste best when there’s the perfect balance

Campaign: “Summer Feels” Brand: Georgian Bay Spirit Co Product: Georgian Bay Gin Smash Music: “I Can” by Chronixx Visual of fabrics (and patterns) associated with the Canadian summer. “Summer Feels” taps into the actual feeling of the fabrics,

Campaign: “Summer Feels”
Brand: Georgian Bay Spirit Co
Product: Georgian Bay Gin Smash
Music: “I Can” by Chronixx

Visual of fabrics (and patterns) associated with the Canadian summer. “Summer Feels” taps into the actual feeling of the fabrics, while using a “millennial phrase” to build brand affinity and further penetrate this market; and of course reinforce the celebratory feeling that comes along with enjoying a Georgian Bay Gin Smash on a summer day

Campaign: “Summer Feels” Brand: Georgian Bay Spirit Co Product: Georgian Bay Gin Smash Music: “I Can” by Chronixx Visual of fabrics (and patterns) associated with the Canadian summer. “Summer Feels” taps into the actual feeling of the fabrics,

Campaign: “Summer Feels”
Brand: Georgian Bay Spirit Co
Product: Georgian Bay Gin Smash
Music: “I Can” by Chronixx

Visual of fabrics (and patterns) associated with the Canadian summer. “Summer Feels” taps into the actual feeling of the fabrics, while using a “millennial phrase” to build brand affinity and further penetrate this market; and of course reinforce the celebratory feeling that comes along with enjoying a Georgian Bay Gin Smash on a summer day.

Campaign: “We all do.” Brand: Tiffany & Co. Focusing on the fun part of getting married and what’s shared between friends and the couple. More than just two people are joined together during this time, after all. "It’s takes a village". This parti

Campaign: “We all do.”
Brand: Tiffany & Co.

Focusing on the fun part of getting married and what’s shared between friends and the couple. More than just two people are joined together during this time, after all. "It’s takes a village". This particular visual displays the bride and Maid of Honor en route to the wedding

Brand: Canada Goose Canada Goose jacket ads, for the most part, are about showcasing the jacket being used during intense outdoor physical activity. However, Canada Goose jackets are actually more commonly used for everyday wear - hyper-luxurious

Brand: Canada Goose

Canada Goose jacket ads, for the most part, are about showcasing the jacket being used during intense outdoor physical activity. However, Canada Goose jackets are actually more commonly used for everyday wear - hyper-luxurious everyday wear. Because of the high price tag, Canada Goose jackets have become status symbols. This ad for a Canada Goose jacket taps into that symbolism and displays an image that is still aspirational, but more digestible.

Brand: Dolce & Gabbana Product: Light Blue

Brand: Dolce & Gabbana
Product: Light Blue

Campaign: The return of K-swiss / "running with bulls" Brand: K-Swiss

Campaign: The return of K-swiss / "running with bulls"
Brand: K-Swiss

Campaign: “For the culture” Brand: Yves Saint Laurent Season: S/S 2020 ‘2020 vision’. Images in color as opposed to YSL's traditional black and white; taken at culturally diverse locations around the world - promoting global inclusivity

Campaign: “For the culture”
Brand: Yves Saint Laurent
Season: S/S 2020

‘2020 vision’. Images in color as opposed to YSL's traditional black and white; taken at culturally diverse locations around the world - promoting global inclusivity

Campaign: “We were serious when we said, “Never Return”. Brand: Island Company This slogan builds off of the famous brand slogan, "Quit Your Job, Buy a Ticket, Get a Tan, Fall In Love, Never Return"

Campaign: “We were serious when we said, “Never Return”.
Brand: Island Company

This slogan builds off of the famous brand slogan, "Quit Your Job, Buy a Ticket, Get a Tan, Fall In Love, Never Return"

Campaign: “Lifelong” Brand: Levi's Tapping into the quality and longevity of Levi's denim.

Campaign: “Lifelong”
Brand: Levi's

Tapping into the quality and longevity of Levi's denim.

Campaign: “Helping you grow so you can breathe” Brand: TD Bank Sticking with the green brand color, the tree represents growth, which everyone wants of their money. The tree also represents oxygen.

Campaign: “Helping you grow so you can breathe”
Brand: TD Bank

Sticking with the green brand color, the tree represents growth, which everyone wants of their money. The tree also represents oxygen.

Campaign: “It’s never too late to Start” Brand: Microsoft For millennials who remember the age of Windows XP, and may be thinking about switching operating systems, or choosing their first computers for their newly formed families

Campaign: “It’s never too late to Start”
Brand: Microsoft

For millennials who remember the age of Windows XP, and may be thinking about switching operating systems, or choosing their first computers for their newly formed families

Brand: Calvin Klein Product: Obsession

Brand: Calvin Klein
Product: Obsession

Campaign: “Always walk toward the sun” Brand: Missoni

Campaign: “Always walk toward the sun”
Brand: Missoni

Campaign: “Resurgence”/ The revival of Polo Sport Brand: Polo Ralph Lauren Sub-brand: Polo Sport

Campaign: “Resurgence”/ The revival of Polo Sport
Brand: Polo Ralph Lauren
Sub-brand: Polo Sport

Campaign: “make new friends” Brand: Bahama Hand Prints (swimwear) Guidelines/ suggestions to get out of your comfort zone and live an adventurous life - aligning mentally courageous copy with physically courageous imagery

Campaign: “make new friends”
Brand: Bahama Hand Prints (swimwear)

Guidelines/ suggestions to get out of your comfort zone and live an adventurous life - aligning mentally courageous copy with physically courageous imagery

Brand Partnership: Vilebrequin x Acne Studios Capsule

Brand Partnership: Vilebrequin x Acne Studios Capsule

Brand Partnership: Vilebrequin x Acne Studios Capsule

Brand Partnership: Vilebrequin x Acne Studios Capsule

Brand: Hermes Ad Title: "Renew"

Brand: Hermes
Ad Title: "Renew"

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